Singaporean digital health company establishes in Adelaide

13 April 2017

The creators of a revolutionary app that helps doctors diagnose, manage and treat skin cancer will set up shop in Adelaide, creating up to 25 high tech jobs in the Health Industries sector.

Singapore company Firma Skin will drive the global rollout of its artificial intelligence-based Derma Analytics app from SA.

Up to 25 new jobs will be created in Adelaide, including positions for computer programmers to develop further biomedical uses of the underlying pattern-matching technology.

Health Industries South Australia is working with Firma Skin to help it establish and grow in Adelaide.


Users take photos of their skin with the smartphone app Derma Analytics.

The app analyses these images with proprietary pattern-matching technology to detect skin cancer, with the results being sent to the patient’s doctor.

This makes it easier and faster to identify skin cancer early and for patients and their doctors to manage treatment.

General Practitioners have a 76% to 86% success rate in diagnosing melanoma. Singapore’s National Skin Centre concluded Derma Analytics has 95% accuracy.

Firma Skin has established partnerships with local doctors, including Marden GP Dr Andrew Kellie, who will be one of the first in Australia to use this ground-breaking technology.

Australia has the highest incidence of skin cancer in the world.

Health Industries South Australia is the South Australian Government agency helping health and life sciences companies invest in Adelaide.

Quotes attributable to Health Industries Minister Jack Snelling

South Australians will be some of the first people in the world to have access to this breakthrough technology.

Improving early detection will allow specialists to be engaged sooner, helping increase skin cancer survival rates for South Australians.

Firma Skin’s decision to headquarter in South Australia is a great job-creating win for this important hi-tech sector.

Quotes attributable to Marco Baccanti, Chief Executive of Health Industries South Australia

Health Industries South Australia is working to deliver hi-tech, high value jobs to help transform the economy.

The development of Derma Analytics and the jobs it’s creating are a welcome addition to Adelaide’s life sciences sector.

Quotes attributable to Dr Steven Fang, Founder of Firma Skin

We’ve chosen to invest in South Australia because it’s a great place to do business and the talent pool we’ve found in Adelaide is world-class.

We look forward to developing other innovative life-saving technology right here in Adelaide with the support of Health Industries South Australia.

This includes working on big data analysis and healthcare surveillance know-how.

Quotes attributable to Professor Noel Lindsay, Pro Vice-Chancellor of Entrepreneurship, The University of Adelaide

It's fabulous to see Dr Steven Fang, an Adjunct Professor of Entrepreneurship at The University of Adelaide, bring overseas investment into South Australia in the hi-tech sector.

This is the kind of venture the university's Entrepreneurship, Commercialisation and Innovation Centre is happy to champion.

Quotes attributable to Dr Andrew Kellie GP, East Adelaide Healthcare

Using Derma Analytics on their smartphone, patients will be able to confidently track skin changes with great accuracy and access medical help when it’s needed.

The Derma Analytics platform lets doctors monitor patients’ skin lesions remotely, reassuring patients or prompting them to seek treatment when required.

We’re thrilled Firma Skin chose East Adelaide Healthcare to be world-first users of Derma Analytics technology, allowing us to help set a new standard in early detection and intervention of potentially life-threatening skin cancers, especially melanomas.

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